ASE Announces Milestone Shipment of 100 Million Bluetooth Chips
Santa Clara, California, May 24, 2005 – Advanced Semiconductor Engineering Incorporated (ASE, TAIEX: 2311, NYSE: ASX), the world’s largest semiconductor packaging and test company, announced today that it has assembled, tested, and shipped over 100 million Bluetooth chips for CSR (LSE: CSR.L).
CSR, the global leader in Bluetooth technology, has experienced exponential growth in the Bluetooth market, and as of December 2004, it had captured 45% market share, an increase of 23% over 2003. CSR’s share of design wins also continues to be the highest across all applications, with the company providing Bluetooth chips for 55% of all mobile phone handsets, 85% of all mobile phone headsets, and 83% of all laptop computers. According to IC Insights, the Bluetooth chipset segment of the total wireless networking market is forecasted to grow from $580 million to $1.5 billion over the 2004-2008 time period. IC Insights also believes that the ASP of a Bluetooth chipset in 2008 will be about one quarter of the price in 2002, fuelling wider-spread adoption.
The semiconductor supply chain process of probe, assembly, and test for the Bluetooth chips took place between ASE’s Chung Li and Kaohsiung facilities, with substrate materials also supplied from manufacturing lines strategically located within these two sites. The recent fire incident at ASE Chung Li had little impact on CSR’s Bluetooth chip shipment as ASE was quickly able to relocate and remobilize its entire manufacturing efforts at its Kaohsiung facility. This move prevented CSR’s Bluetooth chip production lines from being adversely impacted. Immediately following the incident, ASE executed strong recovery plans, which have successfully sought to minimize the impact of the fire on all its customers.
“The recent fire incident at ASE’s Chung Li facility had limited impact on the delivery of CSR’s Bluetooth chips, due to ASE’s extremely efficient redeployment of manpower, material, and equipment to alternative facilities, ” mentioned John Hodgson, CEO, CSR. “Our team has been working closely with ASE for over five years and recognize the company for having excellent semiconductor assembly and test solutions, backed by a superior customer service and support organization. We look forward to continuing this relationship as we collaborate on advanced packaging technologies for our leading-edge Bluetooth chips.”
“We have enjoyed a long-standing partnership with CSR and are delighted to be part of a major milestone in the company’s history, ” said Dr Tien Wu, President of ASE Americas, Europe, ASE (U.S.), Inc. He added, “ASE has a strong appreciation for CSR’s excellent supplier relationship management, and is fully committed to providing CSR with our complete support, particularly in respect of the recent event at our Chung Li facility. As the Bluetooth market continues to thrive, CSR can rely on ASE’s technology partnership to meet emerging next-generation Bluetooth requirements.” -standing partnership with CSR and are delighted to be part of a major milestone in the company’s history, ” said Dr Tien Wu, President of ASE Americas, Europe, ASE (U.S.), Inc. He added, “ASE has a strong appreciation for CSR’s excellent supplier relationship management, and is fully committed to providing CSR with our complete support, particularly in respect of the recent event at our Chung Li facility. As the Bluetooth market continues to thrive, CSR can rely on ASE’s technology partnership to meet emerging next-generation Bluetooth requirements.”
About ASE, Inc.
ASE, Inc. is the leading global provider of semiconductor manufacturing services in assembly and test. Alongside a broad portfolio of established assembly and test technologies, ASE is also delivering innovative advanced packaging and system-in-package solutions to meet growth momentum across a broad range of end markets, including 5G, AI, Automotive, High-Performance Computing, and more. To learn about our advances in SiP, Fan-out, MEMS & Sensor, Flip Chip, and 2.5D, 3D & TSV technologies, all ultimately geared towards applications to improve lifestyle and efficiency, please visit: aseglobal.com or follow us on on LinkedIn and X: @aseglobal.